Story & Campaign Studio
Every screen is a sales floor.
The narrative engine behind the digital ecosystem: shelf-edge campaigns, retailer co-marketing kits, provenance films and social distribution measured against scan and trade outcomes.
6
Brand Lines
Live
Data-Driven Assets
3
Distribution Channels
Scan → RFQ
Attribution Chain
How this capability works
JOETEX does not ship a commodity; it ships a story with a certificate attached. The Story Studio industrialises that story across every surface a customer touches.
Retail partners receive co-branded kits: shelf-edge QR creative, provenance films, farmer profiles and product photography, all generated from live estate data rather than a stock library.
Campaign performance is measured where it matters — scan volume, portal sessions and RFQ conversion — so marketing spend reads as trade outcome.
How It Runs
- 01SourceEstate data, films and farmer profiles feed the asset library.
- 02AssembleA campaign kit is generated per retailer, market and product line.
- 03DistributeAssets publish to shelf-edge, owned and social channels together.
- 04AttributeScans, sessions and RFQs are traced back to the campaign that drove them.
Service Commitments
- Kit delivered within 10 working days
- Assets refreshed each harvest season
- Attribution reported monthly
What it does, end to end
Retailer Co-Marketing Kits
Shelf-edge, in-app and social creative packaged per retail partner and market.
Provenance Films
Short-form estate and farmer films tied to the block a shipment came from.
Live-Data Creative
Assets that render current Brix, harvest date and carbon figures automatically.
Channel Distribution
Coordinated publishing across owned, retailer and social channels.
Outcome Attribution
Scan volume, portal sessions and RFQ conversion mapped to each campaign.
Brand Guardrails
One asset system across GOLD, PURE, CRAFT, VITA, HARVEST and ROOTS.
Campaign Composer
Assemble a retailer campaign and watch the studio project reach, scan volume and RFQ conversion.
Product Line
Distribution Channels
Campaign Kit · JOETEX GOLD
- Shelf-edge QR creative rendered with live GOLD harvest data
- Provenance film cut from the originating block
- Named farmer profile with consent-managed imagery
- Carbon and certification statement per carton
- Category-team one-pager for buyer meetings
Kit delivered within 10 working days and refreshed each harvest season.
Projected Reach
46,728
Shopper impressions / month
Projected Scans
3,722
Provenance resolutions
RFQ Conversion
6
Trade enquiries attributed
Channels Live
2/3
Explore other capabilities
Explore the whole ecosystem
CONNECT runs on the JUDE Engine and feeds the B2B Portal. Open the buyer portal to turn any of it into a quote.
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