JOETEX GLOBAL · Operations
Digital Capability Delivery
End-to-end operational guide for the Ops Team — the digital estate, the buyer, grower and consumer journeys, the engines behind them, and the rhythms, service levels and controls that keep every published claim true.
- Version
- 1.0
- Issued
- 19 August 2026
- Owner
- Operations
- Review
- Quarterly
Purpose & Scope
Owner · OperationsWhat this guide covers, who it is for, and the standing operating principle.
This guide is the single operating reference for the JOETEX GLOBAL digital estate. It covers what the platform does, who runs each part of it, the daily, weekly and monthly rhythms, escalation paths, release discipline and the exact steps for every buyer, grower and consumer facing workflow.
- Audience: Ops Team, Export Desk, Agronomy, Brand and Content, and the on-call technical owner.
- Digital estate: 39 live routes across six surfaces — Brand, Products, JUDE Platform, B2B Portal, CONNECT, Ecosystem Hub and this Ops portal.
- Operating principle: every public claim on the site must be traceable to a record the Ops Team can produce on request within one working day.
Operating Model & RACI
Owner · LeadershipFunction ownership across commercial, agronomy, logistics, provenance, brand and platform.
| Function | Owner | Accountable for | Cadence |
|---|---|---|---|
| Export Desk | Head of Commercial | RFQ triage, quotes, contracts, buyer comms | Daily |
| Agronomy | Estate Agronomist | Yield forecasts, harvest windows, block alerts | Daily |
| Logistics | Cold-chain Lead | Transit clocks, consignment status, exceptions | Daily |
| Provenance | Compliance Officer | Lot ledger integrity, certificates, audit packs | Per lot |
| Brand & Content | Marketing Lead | Copy, imagery, campaigns, SEO metadata | Weekly |
| Ecosystem Hub | Partnerships Lead | Zone content, cohort and venture pipelines | Weekly |
| Platform | Technical Owner | Releases, uptime, incident response, backups | Continuous |
Digital Estate Map
Owner · Technical OwnerEvery route on the site and what Ops must keep true on it.
| Route | Surface | What Ops must keep true |
|---|---|---|
| / | Home / Command Center | Brand hero, pillars, JUDE overview, product teaser, provenance CTA |
| /products | Product line index | Six commercial lines with imagery and entry points |
| /products/{gold|pure|craft|vita|harvest|roots} | Product detail (6) | Brand story, specs, benefits, media gallery and lightbox, PDF brochure export |
| /platform | JUDE Engine index | Six intelligence modules |
| /platform/{slug} | JUDE module detail (6) | Overview, capabilities, data flow, integrations, interactive simulator |
| /portal | B2B Portal index | RFQ-first buyer workspace and capability grid |
| /portal/{slug} | Portal capability detail (6) | Availability, RFQ, Contracts, Tracking, Compliance, Account Intelligence |
| /connect | JOETEX CONNECT index | Consumer and grower engagement engine |
| /connect/{slug} | CONNECT capability detail (6) | App, Farm Twin, Alerts, Provenance Scan, Farmer Network, Story Studio |
| /hub | Ecosystem Hub index | Global search, filters, saved presets, six zones |
| /hub/{slug} | Hub zone detail (6) | Zone narrative and simulator with PDF export |
| /trace | Public provenance lookup | Lot lookup, chain of custody, PDF certificate |
| /ops | Ops portal | This guide — searchable, navigable and printable |
Engine Operating Procedures
Owner · Surface ownersJUDE, B2B Portal, CONNECT and Ecosystem Hub — modules, owners and interactive tools.
| Engine | Entry | Modules / Zones | Business owner | Interactive tools |
|---|---|---|---|---|
| JUDE Engine | /platform | Terra Intelligence (TIS-01), Somanya Express (LOG-02), Nexus Market Command (NMC-03), GlobalLink Provenance (GEE-04), Ecosystem Hub Intelligence (EHI-05), Farmer Enablement (FIE-06) | Agronomy + Logistics + Trading desks | Yield simulator, transit clock, landed-cost model, ledger lookup, zone explorer, outgrower modeller |
| B2B Portal Engine | /portal | Availability Desk (AVL-01), RFQ Engine (RFQ-02), Contract & Programmes (CTR-03), Shipment Tracking (TRK-04), Documents & Compliance (DOC-05), Account Intelligence (ACC-06) | Export Desk / Commercial | Live export book, quote builder, programme modeller, consignment control room, dossier checker, buyer dashboard |
| CONNECT Engine | /connect | CONNECT App (APP-01), Interactive Farm Twin (TWN-02), Harvest Alerts & Booking (ALR-03), Consumer Provenance Scan (SCN-04), Farmer Community Network (NET-05), Story & Campaign Studio (STU-06) | Brand / Community | Handset simulator, twin explorer, window booker, scan resolver and PDF certificate, grower cockpit, campaign composer |
| Ecosystem Hub Engine | /hub | Research Center (Z01), Processing Plant (Z02), Agri-Academy (Z03), Agro-Tourism (Z04), Innovation Incubator (Z05), Sustainability Command (Z06) | Campus / Partnerships | Variety trial, zero-waste yield, cohort planner, experience composer, venture scorer, carbon and energy desk — all PDF exportable |
Standard procedure for any capability page
- Open the engine index and confirm all six tiles render with imagery and correct codes.
- Open each detail page; check the overview narrative, capability grid, data-flow steps and integrations still reflect reality on the estate.
- Run the interactive tool with a realistic input set; sanity-check the output against last week's actuals.
- Where the tool supports export, generate the PDF and confirm branding, date stamp and figures.
- Log any drift in the Content Drift register and raise a change request to the surface owner.
Buyer Journey: RFQ End-to-End
Owner · Export DeskDiscovery to close-out, with service levels and escalation targets.
- Discovery — buyer lands via /, /products or a product detail page and downloads the line brochure (client-generated PDF).
- Specification — buyer enters /portal and completes the three-step wizard: select lots, then Incoterm and shipping terms, then company and contact details.
- Reference — the wizard issues an RFQ reference (format RFQ-XXXXX) and a confirmation panel. The buyer is told the desk responds within one business day.
- Triage (Ops) — Export Desk logs the reference in the RFQ register with line, volume, Incoterm, destination port, requested window and buyer tier.
- Availability check — cross-reference /portal/availability-desk and the JUDE yield forecast for the requested window; confirm or counter-propose.
- Quote issue — price built from the landed-cost model in /platform/nexus-market-command; quote valid 7 days; never publish pricing on public pages.
- Contract — repeat volumes move to a programme under /portal/contract-programmes with agreed tolerance bands.
- Execution — consignment appears in Shipment Tracking; compliance dossier assembled per /portal/documents-compliance.
- Close-out — provenance certificate issued from /trace; buyer performance updated in Account Intelligence.
Service levels
| Trigger | Target | Escalation |
|---|---|---|
| RFQ received | Acknowledge under 4 business hours | Head of Commercial at 8h |
| Quote issued | Under 1 business day | Head of Commercial at 2 days |
| Cold-chain exception | Action under 2 hours | Cold-chain Lead then COO at 4h |
| Provenance query | Certificate under 1 business day | Compliance Officer |
| Site outage | Response under 30 minutes | Technical Owner then COO at 2h |
Grower & Consumer Journeys
Owner · Brand / ComplianceCONNECT onboarding for growers and the public provenance path for consumers.
Grower (CONNECT)
- Grower onboards through Farmer Enablement; profile and blocks registered in the farm twin.
- Harvest Alerts push the window and delivery slot; grower books capacity in the app.
- Grower Cockpit shows quality grade, volume accepted and payment status.
- Ops reviews the outgrower modeller weekly to rebalance intake against export commitments.
Consumer (Provenance)
- Consumer scans the pack code or visits /trace and enters a lot ID such as JTX-2847.
- Chain of custody renders: origin block, variety, harvest date, pack house, cold-chain events, export leg.
- Consumer or Ops downloads the branded two-page Provenance Certificate PDF.
- Any lot that fails to resolve is logged as a P2 data incident and raised with the Compliance Officer the same day.
Content, Imagery & Data Governance
Owner · Marketing LeadWhere content lives, what may never be published, and how buyer data is handled.
- All narrative and metric content lives in structured data files, one per engine, so copy changes are reviewable and reversible. Never hard-code claims into page components.
- Every metric shown publicly must have a named source and a review date. Stale metrics over 90 days are flagged at the monthly review.
- No internal financial metrics (IRR, ROI, investor returns) appear anywhere on the public site. This is a standing constraint — the site is a commercial and partnership surface, not an investment surface.
- Imagery: cinematic, botanical, light-touch. Every content image carries meaningful alt text; decorative backgrounds are marked decorative.
- Personal data: buyer contact details captured in the RFQ flow are handled under the buyer privacy commitment — collected for quotation only, retained no longer than the commercial relationship requires.
PDF Export Tooling
Owner · Surface ownersThe three client-generated exports and the checks before sharing them.
| Export | Where | Owner | Check before sharing |
|---|---|---|---|
| Product brochure | Each product detail page | Brand | Line name, specs, contact block, current season |
| Provenance certificate | /trace and CONNECT Scan | Compliance | Lot ID, chain events complete, issue date |
| Hub simulation report | All six Hub zone tools | Partnerships | Input assumptions restated, figures match on-screen |
All exports are generated in the browser. If a download does not start: confirm pop-up and download blocking is off, retry once, then log a P3 with the Technical Owner including the page URL and browser.
Search, Filters & Presets
Owner · Partnerships LeadUsing global hub search, filters and saved presets across all zones.
- Use the global search on /hub to find any tool, capability or workflow across all six zones.
- Narrow with the kind and zone filters; results link straight to the owning zone page.
- Apply a built-in preset such as interactive tools or carbon and sustainability for common views.
- Save the current filter set as a named preset. Presets persist in the browser only, so each workstation maintains its own — document team-standard presets here so they can be rebuilt on a new machine.
Release & Regression Checklist
Owner · Technical OwnerThe ten checks that must pass before any change goes live.
- All routes return 200; unknown URLs return the branded 404.
- Zero console errors, zero broken images, zero broken internal links.
- No horizontal overflow at 390px; layout verified at 390, 768 and 1280.
- Every page has a unique title under 60 characters, description under 158 characters, Open Graph and canonical.
- Exactly one h1 per page.
- RFQ wizard completes all three steps and issues a reference.
- One brochure, one provenance certificate and one hub simulation PDF download successfully.
- Hub presets apply and persist across reload.
- Product gallery: lazy-load, skeletons, keyboard navigation, swipe and lightbox all functional.
- Sign-off recorded by the Technical Owner with date and build reference.
Incident Management
Owner · Technical OwnerSeverity definitions, response times and the five-step response flow.
| Severity | Definition | Response | Comms |
|---|---|---|---|
| P1 | Site down or buyer journey blocked | 30 minutes | COO and Head of Commercial immediately |
| P2 | Key page or export broken; provenance lot unresolved | 2 hours | Surface owner same day |
| P3 | Cosmetic defect, content drift, single-browser issue | 2 business days | Logged in backlog |
- Detect — via monitoring, Ops daily check, or buyer report.
- Triage — assign severity and owner within 15 minutes of detection.
- Contain — take the affected surface to a safe state; hide a broken tool rather than serve wrong numbers.
- Fix and verify — re-run the relevant regression items before declaring closure.
- Post-incident note — cause, fix, and the check added to prevent recurrence.
Operating Rhythms
Owner · OperationsDaily, weekly, monthly and quarterly activities with owners.
| Cadence | Activity | Owner |
|---|---|---|
| Daily 08:30 | RFQ inbox triage, overnight shipment exceptions, site smoke check (home, products, portal, trace) | Export Desk + Ops |
| Daily 16:00 | Quote log update, harvest window confirmations to growers | Commercial + Agronomy |
| Weekly Mon | Availability book refresh, content drift review, preset and search sanity check | Surface owners |
| Weekly Thu | Campaign and story pipeline; imagery refresh | Brand |
| Monthly | Full regression checklist, metric source review, SEO audit, incident retrospective | Technical Owner |
| Quarterly | Engine content rewrite against estate reality; roadmap and capability gap review | Leadership |
KPIs
Owner · OperationsThe seven measures the Ops Team reports on monthly.
| KPI | Target | Source |
|---|---|---|
| RFQ acknowledgement within 4h | 100% | RFQ register |
| Quote issued within 1 business day | 95% or better | RFQ register |
| Provenance lookups resolving first time | 99% or better | Trace log |
| Cold-chain exceptions closed within SLA | 98% or better | Shipment tracking |
| Broken links or images in production | 0 | Monthly regression |
| Pages with compliant metadata | 100% | Monthly SEO audit |
| Content items older than 90 days | 0 unreviewed | Content drift register |
Known Limitations & Next Steps
Owner · LeadershipWhat the platform does not yet do, and the agreed order of capability build-out.
- RFQ and contact submissions are not yet persisted centrally or emailed — manual handling required until backend lead capture is enabled.
- Hub saved presets are per-browser, not per-user account.
- Interactive simulators are deterministic models for illustration and commercial framing; they are decision-support, not systems of record.
- Provenance ledger entries are presentational until integrated with the live chain-of-custody source.
- Agreed next steps, in order: persist RFQs with desk notification; authenticated buyer accounts with quote history; live data feeds into the availability and tracking desks; analytics on buyer journey drop-off.
Glossary
Owner · OperationsShared vocabulary for JUDE, CONNECT, lot IDs, RFQ references and Incoterms.
| Term | Meaning |
|---|---|
| JUDE | The intelligence platform layer: sensing, logistics, market, provenance, ecosystem and farmer modules |
| CONNECT | Consumer and grower engagement surface, including the app and provenance scan |
| Ecosystem Hub | The Somanya campus, expressed digitally as six operating zones |
| Lot ID | Unique traceable batch reference, format JTX-#### |
| RFQ reference | Buyer quote request reference, format RFQ-XXXXX |
| Incoterm | Agreed international shipping term (EXW, FOB, CIF, DDP) governing cost and risk transfer |
| Content drift | Published content no longer matching estate or commercial reality |