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JOETEX PURE

Nothing Added. Nothing Taken Away.

Cold-pressed mango juice, smoothies and functional wellness drinks — organic certified, additive-free, raw-press technology that keeps the enzymes alive.

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The JOETEX PURE pack — engineered for its shelf.
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The JOETEX PURE pack — engineered for its shelf.

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The Full Story

PURE exists because perfect fruit shouldn't be defined only by its shape. Grade B fruit — identical in flavour, imperfect in calibre — is pressed within hours of harvest rather than discarded, turning cosmetic variance into liquid value.

Raw cold-press technology means no thermal shock: no reconstitution, no concentrate, no added sugar, no preservatives. The nutritional profile that leaves the tree is the profile that reaches the glass.

For wellness retailers, PURE offers a clean-label story with genuine provenance behind it — single-origin, single-estate, and traceable to the exact plot the fruit grew on.

🇬🇧 Holland & Barrett🇺🇸 Whole Foods🇦🇪 GNC

Specification

Process
Raw cold-press, HPP
Formats
250ml · 750ml glass
Shelf Life
Chilled, 45 days
Sugar
Naturally occurring only
Certification
Organic · HACCP
Origin
Single-estate, Somanya

Why Buyers Choose It

Raw Cold-Press

No heat pasteurisation shock — enzymes, vitamin C and aromatic compounds stay intact.

Clean Label

Zero additives, zero concentrate, zero added sugar. An ingredient list a shopper can read aloud.

Single-Estate Origin

Every batch traces to named plots in Somanya — a provenance claim you can put on the front of pack.

Zero-Waste Sourcing

Built on cosmetically imperfect Grade B fruit, keeping value in the estate and waste out of landfill.

The Range

01

Pure Mango Press

100% single-variety Kent press, nothing else in the bottle.

02

Mango + Ginger

Warming West African ginger blend for the functional shelf.

03

Mango Smoothie

Higher pulp body, breakfast and grab-and-go format.

04

Wellness Shots

Concentrated mango-turmeric functional format.